February 23, 2012

Mobile Marketing

Start Collecting Your Visitors Mobilephone Numbers Now!

Mobile Marketing is the future now as almost everyone has a mobilephone with many that are Smartphones that allow you to install apps (applications that increase the functionality of mobilephones)  one of which is the QR Code or Quick Response Code which is a 2D barcode (Two Dimensional barcode) They are not a new innovation as they originated in Japan over 10 years ago where they are accepted as the normal way for mobilephone users to make cantact with business's and service without having to enter a phone number manually.

Now QR codes are increasingly being used in the West in the United States and Europe. You may have noticed them in magazines and newspapers as as seeing them on billboards and posters in their regular size or as big as as it could possibly be printed. Passers by will stop to scan them ( Or even when driving past ) they can be scanned and responded to immediately. The mere act of scanning will present the user with options to either go directly to the website of the advertiser or save it for later (Beats stopping to write down a website address etc  anytime) Just a tap on the screen and its all done...what could be easier?

The information in the scanned QR Code could be the website address or email address or phone number of the advertiser or with the enhanced QR Code generators text can be positioned around the QR code to promote the company or their offer