February 23, 2012

Email Marketing

Every Succesful Business Has An Autoresponder!

But first you must have a means for visitors to sign up to your list for your newsletter and special offers both seasonal and special. Simply by having an Opt-In Form on your website will enable your visitors to opt-in if they like your site for the information available or the products you have for sale.

The visitor will expect to you to respond to this positive action but how can you possibly respond to so many and with what?

This is where the ubiquitus AutoResponder Service takes over by sending email marketing offers on a schedule that you set in advance. But before this happens a process must carried out to comply with the Anti-Spam legislation (CanSpam) which involves a "Double Opt-In"  where anyone signing up has a confirmation email sent automatically to to confirm that that they had in fact Opted-In!

They then respond by clicking on a link which returns them to your website where you have prepared a suitable response email thanking your client for signing up and what they they should expect to receive from your business by email in the future and a what frequency.

AutoResponder Services-What to look  for when deciding which one to choose?